Sustainable Local Mobility: Past Failures and Future Challenges
By Lee Broughton
Andrew C. Taylor, Chairman and Chief Executive Officer of Enterprise Holdings, addresses attendees at the Corporate Eco Forum
Earlier this week, our CEO Andy Taylor discussed the future of the electric vehicle at the Corporate Eco Forum Annual Meeting in New York. In his keynote address, he focused on the challenges facing public adoption of electric vehicle. In particular, he focused on our belief that consumers and the marketplace will determine the success or failure of emerging engine and transportation technologies. He pointed to our company’s attempt several years ago at advancing E85 fuel adoption by shifting nearly 30 percent of our rental fleet to E85-capable vehicles. The program saw little response from customers and ultimately failed. He warned that history could repeat itself if there’s not sufficient consumer interest or incentive to support electric vehicles.
Andy’s remarks about our approach to introducing, testing and socializing new vehicles and other transportation innovations resonated with the audience of global business leaders and some media. For example, I had the opportunity to discuss in more detail our focus on EVs and the ‘urban eco-curious’ customer with The New York Times.
We hope that consumers someday will embrace electric vehicles even more than they now embrace hybrid vehicles—but, in the end, the marketplace will decide. In the meantime, we’re committed to do our part via the Enterprise Driving Futures Network by providing customers the opportunity to see, feel and, most importantly, drive the new cars.